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It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.

Very few small and mid-size retailers can compete with companies like Wal-Mart on price. However, while some go to the mall, many smaller retailers prosper alongside Wal-Mart, exploiting the traffic that they generate and managing their own supply chains and customer propositions well.

This white paper is written by Martec International, Inc., Compliments of Microsoft Corporation.

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Microsoft Corporation, Microsoft Corporation White Paper, Smarter Supply Chain Utilization For The Retailer, supply chain, small and mid-size retailers , smaller retailers, customer
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